I'm having a midlife crisis in my business

maybe you are too

The last few weeks have felt like something is shifting in my business, and I can’t quite put my finger on what that is.

Chatting with a friend this week I heard myself say, “it feels like my business is having a midlife crisis” and my entire body went YES. That’s what this is!

Being an entrepreneur for the last eight years, I’m no stranger to the highs and lows of this line of work.

There have been times when things flowed and money rolled in, and there have been other times when I didn’t know how I was going to pay my rent the next month.

This time it’s not about how well my business is doing, it’s something deeper. It’s WHO I’m speaking to that I’m lost on.

In my first book I spoke to mom’s who had children with mental illness.

Then I downloaded I could read chakras and wrote my second book on how to build your business using your chakras.

My last book was about leaving the 9-5 to build the business of your dreams.

Each book holding a deeply personal and tender part of my heart. Each one written to a specific version of myself that needed to hear the messages.

Then in 2024 I stepped away from social media, took a job, and allowed the pressure to come off my energy healing business.

Which led to me focusing on being a referral based business in 2025, which I loved for two reasons. One, because the work I do is so transformative I want the people I work with to feel excited to share their growth with others. Two, because my interest in social media had diminished down to zero and I knew it was possible to have a thriving business without it.

As we come to the end of 2025 and are stepping into 2026, I’m ready to share more about energy healing and how it influences our lives, I’m just not sure who to share my message with anymore.

Six years have gone by since I wrote my last book and in those six years a lot has changed. I’ve changed.

The idea of legacy pulls at me more than ever before. A way to leave my footprint on the earth. A place my kids can go to after I’m gone to remember what I stood for. The difference I wanted to make in the world.

The rest I don’t know. Which, as someone who finds control rather comforting to remain safe, is leaving me feeling a little lost at the moment.

So I’ll keep writing.

Sharing my own story in case you may be feeling the same.

Knowing a change has happened but not knowing what… yet.

Trusting that by showing up and sharing, the pieces will all fall into place.

One story at a time.

Avalon

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